Email Campaigns
US Gym Products had year-round sales and an incredible price beat policy- they just had trouble advertising it. To get the word out on US Gym's promotions, I wrote and designed email campaigns using mailchimp that could be sent out as needed.
Search Engine Optimization & Website Maintenance
1. Finding the Problem
US Gym's online store has 400+ products listed, with many listings having not been updated since the site was published in 2016. This included product photos, and critically- product pricing.
2. Updating the Site
I went through US Gym's site and edited 300+ of these listings, checking shipping, pricing, and adding touches that would assure customers that the site was trustworthy. To promote trust I updated product photos, updated product descriptions, and re-categorizing products for easier navigation.
3. Boosting Traffic
While I was updating product listings, I ran checks on popular products using SEMrush. Using analytics I picked popular products, and reworked their listings to improve SEO. Once the most popular listings were done, I went through popular brands and updated dozens of products this way as well. Finally I connected US Gym's site to Google Merchant Center, and made sure listings showed up correctly on the Google Shopping tab, editing details as needed.
4. The Results
The changes I made to the site lead to +2% visibility, +3% traffic, & +8 to average product listing position. Additionally, the optimization through Google Merchant Center lead to 600+ overall clicks on their top products, leading to US Gym selling out of some of their inventory.
Social Media Posts
While working on the site, I developed and scheduled posts for US Gym's social media accounts in order to show that the business was active and trustworthy. In order to break down the different areas I was focussing on, I set out to make posts for 3 categories.
Informational
Informational posts would have information about products, the company's construction expertise, and sales.
Aspirational
There are two main groups of clients US Gym is trying to target, commercial gyms and organizations looking for construction or equipment, and single clients looking for personal equipment for their home. Many products made for single clients are home gym accessories for young gymnasts in training. In order to target this group, I created posts about training for gymnastics tournaments, and quotes from famous gymnasts.
Seasonal
Seasonal posts are focused on seasonal sales, such as promotions for winter holidays, black Friday, or spring cleaning.
